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Creative visionary fueled by the world, driven to Inspire and innovate.

With 20 years of shaping visual brand experiences, I blend passion, strategy, and innovation to bring ideas to life. From creative direction to experiential design, I craft immersive, 360° brand stories that inspire and engage. A hands-on leader, I empower teams to push boundaries, think boldly, and turn vision into impact.

Creative Direction

Team Leadership
Concept Development

Branding
Art Direction 

Photo & Video Direction

Model Casting
Experiential Design

Environmental Design

Event Design

Typography

Print Collateral

Logo Design

Social

Digital Design

Creative Strategy

Client Presentations

Process Development

Cross-Team Relationship Building

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Batteries Plus

Creative Director      2023-2024

Batter

Apple Leisure Group / Hyatt:

Creative Director      2021-2023

Director - Art             2019-2020

Kohl's:

Senior Art Director     2016-2018

Creative Manager      2013-2016

Senior Art Director     2011-2013

Art Director                2009-2011

Designer                    2004-2009

Freelance Designer    2003-2004

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Freelancer               2020-2025

Hard work can be fun.

Whether it's on set, in the office, out for research, or long days setting up for an event, hard work can be fun and rewarding with amazing teams that support each other. I believe in encouraging creativity, exploration, and positivity during projects to help create a stronger team and successful creative that supports each clients needs.

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2025 Krista Chapman 

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